The BYB platform is an in-house marketplace I have been leading the development of. It serves as the one-stop shop for business owners, wherein they can find all the resources they need to set up their businesses, from telecommunications to ICT devices, office automation, etc.
BYB connects business owners on the platform with funding for their businesses, this then meant I had to build it in a way that would allow for us to be connected with third-party APIs. The stack of choice was Ruby on Rails, particularly the Solidus open-source eCommerce platform.
However, for the proof of concept, I built the platform on WordPress and we have seen tremendous success with all integrations and with our users. The platform has both staging and dev environments and uses Hotjar and Google Analytics for key business decisions.
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